Tools: After Effects, Figma, Premiere Pro

The Perpetua Brand Campaign was a collaborative project in which I partnered closely with a design specialist to produce two 15-second video ads and one GIF.

Perpetua is a retail media optimization platform, and the campaign’s primary objective was to highlight new app features designed to automate ad management—enabling retail media specialists to focus more on strategy and less on spreadsheets and manual setup.

Our approach focused on creating lighthearted, engaging videos that emphasized the value of reclaiming time through the use of the Perpetua platform. Visually, we incorporated semi-transparent elements and a clean UI aesthetic to communicate how Perpetua streamlines workflows through a smooth, intuitive user experience.

To achieve a 3D effect for the objects featured in the videos, I used time remapping on sequences of PNG images showing each object from multiple angles.

The ads ran on LinkedIn, generating between 50,000 and 100,000 impressions each (based on LinkedIn estimates). Over eight months, the campaign influenced 38% of new business opportunities.